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Vidiots of Santa Monica, California, is probably one of the last surviving video rental stores in the country. It has been in existence for 30 years and boasts 50,000 titles and it was known for the care and expertise of its staff. Three years ago, knowing that video stores cannot continue to exist in the old paradigm, the owners reorganized and turned it into a non-profit foundation envisioning that video stores may need to be a museum or library-type of organizations.
January of this year, the store sadly announced that it would close in spite of the non-profit reorganization, which allows the organization to receive donations. There was an outpouring of shock and support for keeping Vidiots alive. Here are some of the things that people said:
“Contrary to what people say, not everything is available on Netflix or the Internet. I went to UCLA, but my real film school was Vidiots,”
“And while we have all the online recommendations and referrals we could ever want, what’s missing are the places where fellow travelers can meet, randomly, irregularly, but in person, to compare notes.”
“A lot of people in the film industry got their education in the video aisles,”
". . . it's like a cultural center. It's an experience we don't have anymore because of Netflix and streaming options. There's never that time you say to the clerk, who's a total movie junkie, 'Hey I'm looking for something kinda like this.' There's no browsing process, flipping through things in a tactile way, and talking to other people there [and asking], 'Hey what'd you think of this?'"
Indeed Vidiots did function as a cultural center; hosted community events through out the year including screenings and public discussions with filmmakers. And just like a good Hollywood movie story with a happy ending, benefactors from the film industry came through with an undisclosed amount of money to keep Vidiots going for many more years to come.
Just like Vidiots, many churches need to face the reality that they cannot continue in the old paradigm of church. And if a church announced that it is closing, would the neighborhood community react with shock and come through with support to keep the church alive? Will there be people in the neighborhood, who will spell out the things they got from the church that they can’t get on the internet?
Vidiots knows its reason to be, that is, it knows what its purpose is to the community, and therefore, it can reorganize and find the support it needs to continue. Can our churches do the same? Do our churches know its reason to be in this diverse and fast changing world so that it can move away from the old paradigm and embrace a new missional way of being a church?
(To learn how to assist your congregation to shift from the old paradigm to a missional and sustainable paradigm, I invite you come to our Holy Currencies Training this Spring - March 19-24 in Los Angeles. See information below.)
Upcoming Opportunities to Study with The Sustainist and learn more about Holy Conferencing: March 19-24, 2015 April 21-25, 2015 July 20-25, 2015 November 1-5, 2015 |
Reflection Questions for 2nd Sunday of Lent (Year B) Genesis 17:1-7, 15-16 Psalm 22:22-30 Romans 4:13-15 Mark 8:31-38 |
Eric H. F. Law
Kaleidoscope Institute
For competent leadership in a diverse changing world
www.kscopeinstitute.org